The leadership transition comes as Bimaplan, which operates under Purple Umbrella Fintech, extends its footprint beyond India. The company recently launched its first international programme in Zambia in partnership with a local microfinance institution and is now eyeing markets in Africa and the Middle East.
Mishra brings nearly three decades of experience in financial services. He was most recently the regional head for global trade, commodity and supply chain finance at International Finance Corporation (IFC), the private sector arm of the World Bank. Prior to that, he spent over 15 years at Standard Chartered Bank, including a stint as CEO of the bank’s Nepal operations.
“Anurag’s deep expertise in financial services and emerging markets makes him the ideal partner for Bimaplan’s next phase of growth,” said Vikul Goyal, founder of Bimaplan. “While I continue to focus on product innovation and strategic partnerships, Anurag will drive operational excellence and business expansion.”
Founded in 2020, Bimaplan works with financial services firms and ecommerce platforms to distribute insurance products through its embedded technology. It also partners with organisations serving rural and semi-urban populations, enabling them to offer insurance plans at the point of transaction.
The company claims to have served nearly 5 million customers through its platform so far.
“The global embedded insurance market holds immense potential to enhance financial inclusion,” said Anurag Mishra, CEO, Bimaplan. “I look forward to leveraging my experience to forge strategic partnerships and navigate regulatory landscapes across key emerging markets.”
Bimaplan is backed by investors including Orios Venture Partners, Y Combinator and Finsight Ventures, and has raised $6 million across two funding rounds.
